{"id":582,"date":"2014-04-08T19:19:47","date_gmt":"2014-04-08T19:19:47","guid":{"rendered":"http:\/\/www.symphonytg.com\/?p=582"},"modified":"2014-04-08T19:19:47","modified_gmt":"2014-04-08T19:19:47","slug":"symphony-advanced-media-partners-with-tivo-research-to-offer-first-of-its-kind-research-into-links-between-media-and-purchasing-behavior","status":"publish","type":"post","link":"https:\/\/stg.com\/news\/symphony-advanced-media-partners-with-tivo-research-to-offer-first-of-its-kind-research-into-links-between-media-and-purchasing-behavior\/","title":{"rendered":"Symphony Advanced Media partners with TiVo Research to offer first-of-its-kind research into links between media and purchasing behavior"},"content":{"rendered":"
Symphony Advanced Media<\/a> (SymphonyAM) and TiVo Research <\/a>have partnered to bring insights about the interplay between media and advertising to a level beyond anything currently available. Creating the largest single-source, cross-media panel of opt-in participants in the market, the joint effort will correlate consumers\u2019 media consumption and social media engagement across screens, while also layering on detailed demographic and psychographic data.<\/p>\n