{"id":480,"date":"2014-03-05T13:28:30","date_gmt":"2014-03-05T13:28:30","guid":{"rendered":"http:\/\/www.symphonytg.com\/?p=480"},"modified":"2014-03-05T13:28:30","modified_gmt":"2014-03-05T13:28:30","slug":"symphonyam-women-using-twitter-app-during-the-oscars-watched-39-percent-longer-than-those-not-on-twitter","status":"publish","type":"post","link":"https:\/\/stg.com\/news\/symphonyam-women-using-twitter-app-during-the-oscars-watched-39-percent-longer-than-those-not-on-twitter\/","title":{"rendered":"SymphonyAM: Women Using Twitter App During the Oscars Watched 39 Percent Longer Than Those Not on Twitter"},"content":{"rendered":"
Symphony Advanced Media (SymphonyAM), the technology leader in single source cross-media measurement, today released data that shows women and Twitter were a powerful combination during the 2014 Oscars. The Academy Awards live broadcast saw more women — 7.4 percent — using the Twitter app while watching the show than any other broadcast in 2014. Women using Twitter spent, on average, 12.6 percent of their Oscar viewing time using the app. Other top programs for Twitter in 2014 included the Grammy Awards and Scandal’s Feb. 27, 2014 telecast.<\/p>\n
Not only was the concurrent usage of the Twitter app during a broadcast the highest of any program so far this year, but women who used the app stayed tuned to the Oscars for 39 percent longer than those not using the app. This amounted to more than 23 minutes of extra viewing time.<\/p>\n