Personica<\/a>\u2122, the most powerful marketing and analytics platform for restaurants, today named Mark Plourde as its new Executive Vice President of Sales, Mike Mirkil as its new Vice President of Marketing, and Bridget Mackinson as Director of Product Management. These three executive leaders mark a milestone in Personica\u2019s continued growth, as the company helps restaurants acquire new guests, personally engage with their valued guests, and maximize profits.<\/p>\n\u201cMark, Mike, and Bridget bring a unique blend of restaurant industry leadership and deep functional expertise across loyalty, guest acquisition, and media measurement,\u201d said Andrew Feigenson, Personica CEO. \u201cI look forward to bringing our clients even more value, and expanding our footprint in the industry.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Mark Plourde, former Director of Restaurant Sales at Paytronix, Mike Mirkil, former Taco Bell and Habit Burger Grill Executive, and Bridget Mackinson, product leader at Nielsen, join Personica\u2019s Executive Team. Personica\u2122, the most powerful marketing and analytics platform for restaurants, today named Mark Plourde as its new Executive Vice President of Sales, Mike Mirkil as…<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"node_moved":[],"footnotes":""},"categories":[12,5],"tags":[],"company":[117],"class_list":["post-3238","post","type-post","status-publish","format-standard","hentry","category-blog-2","category-news","company-fishbowl"],"acf":[],"yoast_head":"\n
Personica\u2122 Announces New EVP of Sales, VP of Marketing, and Director of Product Management - STG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stg.com\/news\/personica-announces-new-evp-of-sales-vp-of-marketing-and-director-of-product-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personica\u2122 Announces New EVP of Sales, VP of Marketing, and Director of Product Management - STG\" \/>\n<meta property=\"og:description\" content=\"Mark Plourde, former Director of Restaurant Sales at Paytronix, Mike Mirkil, former Taco Bell and Habit Burger Grill Executive, and Bridget Mackinson, product leader at Nielsen, join Personica\u2019s Executive Team. Personica\u2122, the most powerful marketing and analytics platform for restaurants, today named Mark Plourde as its new Executive Vice President of Sales, Mike Mirkil as…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stg.com\/news\/personica-announces-new-evp-of-sales-vp-of-marketing-and-director-of-product-management\/\" \/>\n<meta property=\"og:site_name\" content=\"STG\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-21T22:11:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-23T00:40:08+00:00\" \/>\n<meta name=\"author\" content=\"Gloria Consola\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gloria Consola\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/stg.com\/news\/personica-announces-new-evp-of-sales-vp-of-marketing-and-director-of-product-management\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/stg.com\/news\/personica-announces-new-evp-of-sales-vp-of-marketing-and-director-of-product-management\/\"},\"author\":{\"name\":\"Gloria Consola\",\"@id\":\"https:\/\/stg.com\/#\/schema\/person\/d2ea413311d661450e19c0e000a9be8b\"},\"headline\":\"Personica\u2122 Announces New EVP of Sales, VP of Marketing, and Director of Product Management\",\"datePublished\":\"2021-07-21T22:11:58+00:00\",\"dateModified\":\"2022-10-23T00:40:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/stg.com\/news\/personica-announces-new-evp-of-sales-vp-of-marketing-and-director-of-product-management\/\"},\"wordCount\":158,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/stg.com\/#organization\"},\"articleSection\":[\"Blog\",\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/stg.com\/news\/personica-announces-new-evp-of-sales-vp-of-marketing-and-director-of-product-management\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/stg.com\/news\/personica-announces-new-evp-of-sales-vp-of-marketing-and-director-of-product-management\/\",\"url\":\"https:\/\/stg.com\/news\/personica-announces-new-evp-of-sales-vp-of-marketing-and-director-of-product-management\/\",\"name\":\"Personica\u2122 Announces New EVP of Sales, VP of Marketing, and Director of Product Management - 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