{"id":3109,"date":"2021-02-08T11:34:51","date_gmt":"2021-02-08T19:34:51","guid":{"rendered":"https:\/\/stgpartners.com\/?p=3109"},"modified":"2022-10-23T12:36:51","modified_gmt":"2022-10-23T19:36:51","slug":"two-renowned-restaurant-tech-companies-partner-to-apply-world-class-data-analysis-to-menu-optimization","status":"publish","type":"post","link":"https:\/\/stg.com\/news\/two-renowned-restaurant-tech-companies-partner-to-apply-world-class-data-analysis-to-menu-optimization\/","title":{"rendered":"Two Renowned Restaurant Tech Companies Partner to Apply World-class Data Analysis to Menu Optimization"},"content":{"rendered":"<p><strong>King-Casey and Personica\u2122 partner to help restaurants make data-based menu adjustments that maximize profits while minimizing negative impacts.<\/strong><\/p>\n<p>King-Casey and Personica\u2122, two companies specializing in restaurant data analytics, announced they are working together to help restaurant brands optimize their menus. By combining King-Casey\u2019s in-depth research of customer attitudes and behavior with Personica\u2019s best-in-class data and pricing analytics, this partnership will help joint clients increase profitability with low-risk enhancements to menu content and prices.<\/p>\n<p>As menus become increasingly digital, there are opportunities for brands to create custom menus based on location, guest demographics, purchasing behavior, and more. Using data gathered from POS and online ordering systems along with consumer insights gained through in-depth research, King-Casey and Personica can make recommendations to optimize restaurants\u2019 menu strategy, design, content and pricing structure in a way that promotes profitability while encouraging repeat customers.<\/p>\n<p>\u201cThe beauty of this approach is that it\u2019s based on methodologies that our firms have proven over the years,\u201d said Tom Cook, Principal of King-Casey. \u201cFor more than 30 years, we\u2019ve been helping restaurants increase sales and profits by applying our customer-centric menu optimization process. Now, Personica\u2019s analytical skills and algorithms enable us to develop and test different product and pricing strategies to determine which are best for improving business performance.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>King-Casey and Personica\u2122 partner to help restaurants make data-based menu adjustments that maximize profits while minimizing negative impacts. King-Casey and Personica\u2122, two companies specializing in restaurant data analytics, announced they are working together to help restaurant brands optimize their menus. By combining King-Casey\u2019s in-depth research of customer attitudes and behavior with Personica\u2019s best-in-class data and&hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"node_moved":[],"footnotes":""},"categories":[5,10],"tags":[],"company":[117],"class_list":["post-3109","post","type-post","status-publish","format-standard","hentry","category-news","category-press-release","company-fishbowl"],"acf":[],"yoast_head":"\n<title>Two Renowned Restaurant Tech Companies Partner to Apply World-class Data Analysis to Menu Optimization - STG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stg.com\/news\/two-renowned-restaurant-tech-companies-partner-to-apply-world-class-data-analysis-to-menu-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Two Renowned Restaurant Tech Companies Partner to Apply World-class Data Analysis to Menu Optimization - STG\" \/>\n<meta property=\"og:description\" content=\"King-Casey and Personica\u2122 partner to help restaurants make data-based menu adjustments that maximize profits while minimizing negative impacts. King-Casey and Personica\u2122, two companies specializing in restaurant data analytics, announced they are working together to help restaurant brands optimize their menus. 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