{"id":1687,"date":"2015-12-14T21:22:12","date_gmt":"2015-12-14T21:22:12","guid":{"rendered":"http:\/\/www.symphonytg.com\/?p=1687"},"modified":"2015-12-14T21:22:12","modified_gmt":"2015-12-14T21:22:12","slug":"connexity-acquires-hitwise-from-experian","status":"publish","type":"post","link":"https:\/\/stg.com\/news\/connexity-acquires-hitwise-from-experian\/","title":{"rendered":"Connexity Acquires Hitwise from Experian"},"content":{"rendered":"<p><strong><P align=\"center\">Expands platform to include Hitwise AudienceView audience segmentation and marketing planning tools<\/P><\/p>\n<p><\/strong><br \/>\nLos Angeles (December 14, 2015) Digital marketing company <a href=\"http:\/\/connexity.com\/\">Connexity, Inc.<\/a> today <a href=\"http:\/\/connexity.com\/blog\/2015\/12\/connexity-acquires-hitwise\/\">announced<\/a> that it acquired Hitwise, a leader in large-scale online clickstream data collection and consumer behavioral analytics. Hitwise will operate as a division within Connexity.<\/p>\n<p>Hitwise\u2019s broad, audience-based insights into consumer online behavioral trends bolsters Connexity\u2019s offering to marketers, agencies and publishers\u2014giving them an unmatched ability to understand, reach and acquire their target customer. Hitwise\u2019s recently-launched audience segmentation and behavioral analytics platform, AudienceView, provides companies with a comprehensive view of demographic and psychographic enriched behavioral insights on their target consumers, including visibility into behavior patterns by device type, such as mobile phones.<\/p>\n<p>\u201cHitwise\u2019s shift from website analytics to audience-based analytics aligns perfectly with our audience activation approach at Connexity, which is focused on delivering highly-targeted audiences created from our expansive shopping network,\u201d says Bill Glass, CEO of Connexity. \u201cThe combination of AudienceView\u2019s clickstream and panel-based data with Connexity\u2019s programmatic audience targeting will enable our customers to research, understand and identify their target audiences, and their behaviors, and eventually, in the same interface activate those audiences.\u201d <\/p>\n<p>Once fully integrated with Connexity, retailers could, for example, use AudienceView to compare the demographics, preferences and web behavior of customers that shop at their physical stores, to the customers that shop online, and then use that data to rethink their ad creative, update their media planning and then execute a campaign from the same interface.<\/p>\n<p>\u201cAdding Hitwise extends the services we provide to retailers, marketers and agencies,\u201d adds Glass. \u201cWith AudienceView we help them simplify the process of identifying their customers, segmenting them and then activating them with media.\u201d<\/p>\n<p>This acquisition\u2014the company\u2019s fourth in less than two years\u2014furthers Connexity\u2019s position as a digital marketing platform for retailers, brands and agencies.  Connexity is adding Hitwise to a collection of established businesses including retail product listings (second only to Google), voice of the customer feedback via Bizrate Insights, and programmatic audience targeting\u2014all powered by data from its retail network touching over 100 million in-market consumers per month.<\/p>\n<p>In a simultaneous transaction, Connexity\u2019s private equity parent, Symphony Technology Group (STG), acquired Experian\u2019s Simmons division, the publisher of the National Consumer Study (NCS), a world-class syndicated consumer research database in the US. Recognized as the \u201cThe Voice of the American Consumer,\u201d the Simmons NCS provides leading marketers, media brands and agencies with critical marketing information including detailed usage information on over 8,000 brands, 500 product categories and virtually every conceivable media genre available in the United States.<\/p>\n<p>Simmons and Hitwise operate today under the combined entity called Experian Consumer Insights.  The two business lines will continue to operate as a combined entity, though Connexity and Symphony will seek to separate the two properties over the course of 2016.<\/p>\n<p>Terms of the two transactions in aggregate were $47 million plus a further potential amount of up to $5 million based on an earn out.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Expands platform to include Hitwise AudienceView audience segmentation and marketing planning tools Los Angeles (December 14, 2015) Digital marketing company Connexity, Inc. today announced that it acquired Hitwise, a leader in large-scale online clickstream data collection and consumer behavioral analytics. Hitwise will operate as a division within Connexity. Hitwise\u2019s broad, audience-based insights into consumer online&hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"node_moved":[],"footnotes":""},"categories":[5,10],"tags":[45],"company":[],"class_list":["post-1687","post","type-post","status-publish","format-standard","hentry","category-news","category-press-release","tag-connexity"],"acf":[],"yoast_head":"\n<title>Connexity Acquires Hitwise from Experian - STG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stg.com\/news\/connexity-acquires-hitwise-from-experian\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connexity Acquires Hitwise from Experian - STG\" \/>\n<meta property=\"og:description\" content=\"Expands platform to include Hitwise AudienceView audience segmentation and marketing planning tools Los Angeles (December 14, 2015) Digital marketing company Connexity, Inc. today announced that it acquired Hitwise, a leader in large-scale online clickstream data collection and consumer behavioral analytics. 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