{"id":1217,"date":"2015-01-13T19:14:06","date_gmt":"2015-01-13T19:14:06","guid":{"rendered":"http:\/\/www.symphonytg.com\/?p=1217"},"modified":"2015-01-13T19:14:06","modified_gmt":"2015-01-13T19:14:06","slug":"heinens-to-implement-symphony-eycs-g-o-l-d-engage-customer-analytics-and-loyalty-management","status":"publish","type":"post","link":"https:\/\/stg.com\/news\/heinens-to-implement-symphony-eycs-g-o-l-d-engage-customer-analytics-and-loyalty-management\/","title":{"rendered":"Heinen&#8217;s to Implement Symphony EYC&#8217;s G.O.L.D. ENGAGE Customer Analytics and Loyalty Management"},"content":{"rendered":"<p>Symphony EYC, the leading provider of software and services for retailers, wholesalers and manufacturers, today announced that Heinen&#8217;s Grocery Store in Cleveland, Ohio, will add G.O.L.D. ENGAGE Customer Analytics and Loyalty Management to its existing G.O.L.D. Unified Retail Platform. G.O.L.D. ENGAGE will enable Heinen&#8217;s to reduce campaign complexity, automate functions around campaign execution and increase the accuracy required to design and develop highly effective customer segmentation and targeting.<\/p>\n<p><p>\nHeinen&#8217;s is a third-generation, family-owned chain of neighborhood stores serving communities throughout Northeast Ohio, which recently expanded into the Chicago market. With G.O.L.D. ENGAGE, Heinen&#8217;s will:<\/p>\n<ul>\n<li>Gain comprehensive visibility into each customer&#8217;s purchase history, preferences, demographics, and interests<\/li>\n<li>Receive actionable insights for improving shopping frequency, basket size, and customer retention;<\/li>\n<li>Execute targeted and measurable omnichannel campaigns to customers at home, in the store, at checkout, or on the go.<\/li>\n<p><P><br \/>\n&#8220;Increasingly, retailing is becoming a customer-centric operation, and ENGAGE gives Heinen&#8217;s the necessary segmentation analytics and loyalty tools needed to serve our customers on a one-to-one basis,&#8221; said James Field, Category Management\/Customer Analytics at Heinen&#8217;s.<br \/>\n&#8220;With the addition of ENGAGE, Heinen&#8217;s extends its existing G.O.L.D. retail and supply chain platform from the customer, throughout the store and all the way back to the warehouse,&#8221; said David Gentry, Senior Vice President, Retail Solutions, at Symphony EYC. &#8220;This, in turn, will enable Heinen&#8217;s to adopt a more customer-driven retail model that is more in keeping with the way people shop today.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Symphony EYC, the leading provider of software and services for retailers, wholesalers and manufacturers, today announced that Heinen&#8217;s Grocery Store in Cleveland, Ohio, will add G.O.L.D. ENGAGE Customer Analytics and Loyalty Management to its existing G.O.L.D. Unified Retail Platform. G.O.L.D. ENGAGE will enable Heinen&#8217;s to reduce campaign complexity, automate functions around campaign execution and increase&hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"node_moved":[],"footnotes":""},"categories":[11,10],"tags":[],"company":[],"class_list":["post-1217","post","type-post","status-publish","format-standard","hentry","category-blog","category-press-release"],"acf":[],"yoast_head":"\n<title>Heinen&#039;s to Implement Symphony EYC&#039;s G.O.L.D. ENGAGE Customer Analytics and Loyalty Management - STG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stg.com\/news\/heinens-to-implement-symphony-eycs-g-o-l-d-engage-customer-analytics-and-loyalty-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heinen&#039;s to Implement Symphony EYC&#039;s G.O.L.D. ENGAGE Customer Analytics and Loyalty Management - STG\" \/>\n<meta property=\"og:description\" content=\"Symphony EYC, the leading provider of software and services for retailers, wholesalers and manufacturers, today announced that Heinen&#8217;s Grocery Store in Cleveland, Ohio, will add G.O.L.D. ENGAGE Customer Analytics and Loyalty Management to its existing G.O.L.D. Unified Retail Platform. G.O.L.D. 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