{"id":1125,"date":"2014-10-16T18:31:44","date_gmt":"2014-10-16T18:31:44","guid":{"rendered":"http:\/\/www.symphonytg.com\/?p=1125"},"modified":"2014-10-16T18:31:44","modified_gmt":"2014-10-16T18:31:44","slug":"bizrate-finds-that-chinas-alibaba-has-low-brand-recognition-among-american-online-shoppers-of-all-generations","status":"publish","type":"post","link":"https:\/\/stg.com\/news\/bizrate-finds-that-chinas-alibaba-has-low-brand-recognition-among-american-online-shoppers-of-all-generations\/","title":{"rendered":"Bizrate Finds That China’s Alibaba Has Low Brand Recognition Among American Online Shoppers of All Generations"},"content":{"rendered":"
With Alibaba.com said to be soon entering the U.S. market, Bizrate Insights, a division of Connexity (formerly Shopzilla), surveyed over 3,500 online buyers over three days recently and found that 63% are still not familiar with the Chinese e-commerce giant. Interestingly, respondents not familiar with the Alibaba brand or website, skewed toward younger generations and women (who traditionally are the decision makers behind the lion\u2019s share of retail).<\/p>\n
\nOf those who are familiar with Alibaba, 65% are likely to interact with (browse or purchase from) a Chinese e-commerce company in general. But this grows significantly to 80% for those who have browsed or purchased from Alibaba already.<\/span><\/p>\n \nOnly 11% of U.S. shoppers in the survey have either browsed or purchased through the site. About 26% have not visited the site, but have heard of it. Among those who have heard of or interacted with Alibaba, 35% say they would not even browse, much less purchase from a Chinese e-commerce company.<\/p>\n \nAmong the concerns most expressed by survey respondents about Alibaba.com were:<\/p>\n “Alibaba could pave the way for more Chinese ecommerce companies to gain a customer base in the U.S.,” says Hayley Silver, Vice President, Bizrate Insights, a division of Connexity, Inc. “But it will be an immediate challenge for the company to overcome its lack of name recognition among U.S. shoppers and to reassure them that their transactions and information will be safe and secure.”<\/p>\n \nSee Bizrate Insights\u2019 Online Consumer Pulse at Connexity.com for charts and more detailed information or click here:\u00a0http:\/\/connexity.com\/wp-content\/uploads\/2014\/10\/Online-Consumer-Pulse-Alibaba-10-14-14_Final2.pdf<\/a><\/p>\n \nMethodology:<\/b>\u00a0The Bizrate Insights Alibaba Study #1 was conducted via the Bizrate survey platform and offered to online buyers immediately after purchasing from the Bizrate Network of over 5,000 e-commerce retailers in the US and Canada. Data from the Bizrate Insights Alibaba Study #1 was collected from 3,548 online buyers from October 10th\u00a0\u2013 13th, 2014.<\/p>\n \nBizrate Insights<\/b>‘ omni-device buyer and abandonment surveys enlighten 5,000+ retailers about the consumer experience on their site and their competitors\u2019 sites. More than 26 million Bizrate surveys are submitted annually worldwide and overall ratings are syndicated to sites like Google and Bing to promote retailer reputations.<\/p>\n\n