{"id":1125,"date":"2014-10-16T18:31:44","date_gmt":"2014-10-16T18:31:44","guid":{"rendered":"http:\/\/www.symphonytg.com\/?p=1125"},"modified":"2014-10-16T18:31:44","modified_gmt":"2014-10-16T18:31:44","slug":"bizrate-finds-that-chinas-alibaba-has-low-brand-recognition-among-american-online-shoppers-of-all-generations","status":"publish","type":"post","link":"https:\/\/stg.com\/news\/bizrate-finds-that-chinas-alibaba-has-low-brand-recognition-among-american-online-shoppers-of-all-generations\/","title":{"rendered":"Bizrate Finds That China’s Alibaba Has Low Brand Recognition Among American Online Shoppers of All Generations"},"content":{"rendered":"

With Alibaba.com said to be soon entering the U.S. market, Bizrate Insights, a division of Connexity (formerly Shopzilla), surveyed over 3,500 online buyers over three days recently and found that 63% are still not familiar with the Chinese e-commerce giant. Interestingly, respondents not familiar with the Alibaba brand or website, skewed toward younger generations and women (who traditionally are the decision makers behind the lion\u2019s share of retail).<\/p>\n

\nOf those who are familiar with Alibaba, 65% are likely to interact with (browse or purchase from) a Chinese e-commerce company in general. But this grows significantly to 80% for those who have browsed or purchased from Alibaba already.<\/span><\/p>\n

\nOnly 11% of U.S. shoppers in the survey have either browsed or purchased through the site. About 26% have not visited the site, but have heard of it. Among those who have heard of or interacted with Alibaba, 35% say they would not even browse, much less purchase from a Chinese e-commerce company.<\/p>\n

\nAmong the concerns most expressed by survey respondents about Alibaba.com were:<\/p>\n