Shopzilla, Inc. today announced that it has changed the name of the company to Connexity, highlighting the company\u2019s recent transformation from comparison shopping to technology driven marketing solutions. These new solutions enable retailers and brands to understand their consumers better, acquire new customers at a lower cost, and increase sales based on retail signals from Connexity.<\/p>\n
\n\u201cWe\u2019ve always been a technology and data analytics company, and while we have been best known for our comparison shopping websites, they were just the tip of the iceberg. We have now completed our integrated suite of marketing capabilities for retailers and brands. We changed the company name to recognize the shift in the business to our Search, Display Media, and Bizrate Insights services,\u201d says Bill Glass, CEO of Shopzilla, Inc., now Connexity.<\/p>\n
\n\u201cWhile we will continue to operate our consumer sites, which connect millions of shoppers to products, brands and stores they love, we have launched a comprehensive set of solutions so marketers can touch consumers at every stage of the path to purchase from awareness, consideration, transaction, right to loyalty. These businesses are now the majority of our revenue and growing at an accelerating rate,\u201d he added. “We say we\u2019re \u2018powered by shopping\u2019 because with our shopping data, technology platform and retail expertise, we deliver results to marketers that make a big difference to their bottom line.\u201d<\/p>\n
\nThe company first developed unique expertise in search as it grew its consumer websites, and now brings that expertise to marketers as a managed service that delivers transactions. The company recently launched audience-based display targeting to help those marketers build awareness and consideration for their products, and now is launching display retargeting to close the loop with consumers who abandon the purchase process. Bizrate Insights, by helping retailers understand their customers\u2019 needs and improve their online reputation, gives them the data they need to improve the entire path to purchase, increasing conversions and loyalty.<\/p>\n
\nWith its new search services offering, Connexity manages product listing ads (PLA) and text ad campaigns (SEM) and provides SEO strategy for retailers\u2014leveraging 15 years\u2019 experience as a top advertiser on major search engines, and a proprietary technology platform.<\/p>\n
\nWith Connexity\u2019s new display media offering, marketers and their agencies can build valuable audience segments using a rich set of proprietary retail data and then effectively advertise to these consumers through an integrated programmatic platform.<\/p>\n
\nConnexity is also expanding its CPC product listings marketplace supporting over 75% of the Top IR 500 retailers. This CPC marketplace reaches more than 30 million shoppers with 150 million product listings on sites like Bizrate and Shopzilla, as well as syndication on Connexity\u2019s publisher network that includes over 3,000 partners.<\/p>\n
\nBizrate Insights’ omni-channel buyer and abandonment surveys enlighten 5,000+ retailers about the consumer experience on their site and their competitors\u2019 sites. More than 26 million Bizrate surveys are submitted annually worldwide and overall ratings are syndicated to sites like Google and Bing to promote retailer reputations.<\/p>\n