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The evening of March 2 was a big night for Hollywood’s brightest, but it also shed some important new light on women’s media behavior. That was of course Oscar night, and research performed by Symphony Advanced Media (SymphonyAM) found that not only was the broadcast the most Twitter-worthy event thus far for U.S. women in…
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CoreOne Technologies, the global leading provider of financial data aggregation, management and distribution solutions, today announced they have deployed with Equinix,Inc. (Nasdaq: EQIX), in one of its International Business ExchangeTM (IBX®) data centers in Singapore (SG2). The deployment will enable CoreOne Technologies to offer its VistaOne information management Swift Casino bonus codesand reporting platforms to its growing international customer base in…
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Partnership to Result in Industry’s Largest Single-Source, Passively Captured, Cross-Media Panel of Opt-In Participants New Insights on Media Consumption Across Screens Including Social Media Behavior Symphony Advanced Media (SymphonyAM), the technology leader in passively captured cross-platform media measurement, is announcing today a new partnership with TiVo Research and Analytics, Inc. (a wholly-owned subsidiary of TiVo…
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Can Twitter make a difference for advertising? Recent analysis from Symphony Advanced Media and Millward Brown Digital might make advertisers happy. It showed those watching TV in the traditional fashion are 17 percent likely to tune away during commercial breaks, as compared with 8 percent of viewers tweeting during the program. In addition, brand recall…
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By Michael Grotticelli While the debate about the end game for the proposed Comcast/Time Warner Cable merger rages on, the two companies have been working behind the scenes for at least a year on a common platform for supporting two-way interactivity and video on demand services. About nine months ago, the two operators—along with several…
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Symphony Advanced Media (SymphonyAM), the technology leader in single source cross-media measurement, today released data that shows women and Twitter were a powerful combination during the 2014 Oscars. The Academy Awards live broadcast saw more women — 7.4 percent — using the Twitter app while watching the show than any other broadcast in 2014. Women…
