Fishbowl was a pioneer of digital marketing for the restaurant industry. Today the company has more than 50,000 restaurant customers; delivers almost nine billion email and SMS messages annually; and has created more than $10 billion in revenue for clients using our promotional offer platform. As the company looks to expand its reach, offering new products and improved customer service, it will do so under a name that clients can remember and trust.

Adam Ochstein, CEO of Fishbowl, explained the decision behind the rebrand: “In my first year as CEO, I have spoken with hundreds of new and legacy clients, and nearly all of them know us as Fishbowl. With that kind of brand equity, we realize our best move is to stick to what has always worked, and continue as trailblazers for our restaurant partners.”

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This announcement from Thanx follows several recent updates to the platform, most notably the launch of a new advanced self-service loyalty engine and non-discount reward capabilities. Thanx focuses on helping restaurants retain their customers with flexible and dynamic loyalty programs focused on access, status, and personalization over rote discounts; and delivers marketing automations and lifecycle campaigns to enable segmented, personalized marketing for any-sized marketing team.

Personica’s CEO, Adam Ochstein, expanded on the partnership, “We’re excited to partner with Thanx to deliver more seamless transactions and redemptions for their customers. In the mobile-first market, in-store guest engagement is often overlooked. This partnership will enable restaurants and staff to better connect with every guest.”

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Personica, the most respected marketing and analytics platform for restaurants, has launched Delightable, a powerful Guest Relationship Management tool.

Guest Relationship Management, or GRM, is like CRM, but built specifically for restaurant operators. More than an over-built sales tool, Delightable provides insights to solve a myriad of strategic and tactical challenges that restaurant operators face each day.

“The pandemic created a digital-first mentality within the industry, resulting in advancements like online ordering, QR-codes and dynamic pricing. 9 out of 10 restaurants think automation is essential to hospitality,” said Brandon Flude, VP Engineering. “Delightable is the one app that can influence nearly every one of these areas of your restaurant operations.”

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Ochstein joins Personica with over 20 years of experience selling software and services to the restaurant industry. He co-founded StratEx HR in 2008, growing the business from zero to over $15 million in revenue and over 2,000 customers and 200 employees. He sold StratEx to Toast in 2019 which became a strategic part of Toast’s offering.

“We are thrilled to introduce Adam as the new CEO of Personica,” said Marc Bala, Personica Board Member and Managing Director at STG. “Adam has an outstanding track record of strong leadership. His entrepreneurial style, experience selling to the restaurant vertical, and proven experience in driving innovation through software uniquely qualifies him to successfully lead Personica into the future.”

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Personica’s rewards program goes beyond traditional points, currency, and frequency programs and allows restaurant clients to create and deliver personalized communications, offers and experiences tailored to guest preferences. While earning points and visit credits are available, Smokey Bones can also execute Surprise & Delight rewards and offers triggered by behaviors designed to retain most frequent guests while activating less frequent ones.

“We’ve been partnering with Personica since 2015 to power our CRM program; using intelligent offers to drive personalized guest experiences.  With such a robust dataset it made perfect sense to expand our program to include a rewards component to create even stronger relationships with our guests, commented Brian Wallunas, Smokey Bones Chief Technology Officer. “And we are thrilled with the results. In the past two months we have added 25,000 new members. It is easy to join, the card is digital, and we are offering a $10 off a $25 purchase as a welcome offer.”

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Personica, the most powerful marketing and analytics platform for restaurants, today named Mark Plourde as its new Executive Vice President of Sales, Mike Mirkil as its new Vice President of Marketing, and Bridget Mackinson as Director of Product Management. These three executive leaders mark a milestone in Personica’s continued growth, as the company helps restaurants acquire new guests, personally engage with their valued guests, and maximize profits.

“Mark, Mike, and Bridget bring a unique blend of restaurant industry leadership and deep functional expertise across loyalty, guest acquisition, and media measurement,” said Andrew Feigenson, Personica CEO. “I look forward to bringing our clients even more value, and expanding our footprint in the industry.”

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King-Casey and Personica partner to help restaurants make data-based menu adjustments that maximize profits while minimizing negative impacts.

King-Casey and Personica, two companies specializing in restaurant data analytics, announced they are working together to help restaurant brands optimize their menus. By combining King-Casey’s in-depth research of customer attitudes and behavior with Personica’s best-in-class data and pricing analytics, this partnership will help joint clients increase profitability with low-risk enhancements to menu content and prices.

As menus become increasingly digital, there are opportunities for brands to create custom menus based on location, guest demographics, purchasing behavior, and more. Using data gathered from POS and online ordering systems along with consumer insights gained through in-depth research, King-Casey and Personica can make recommendations to optimize restaurants’ menu strategy, design, content and pricing structure in a way that promotes profitability while encouraging repeat customers.

“The beauty of this approach is that it’s based on methodologies that our firms have proven over the years,” said Tom Cook, Principal of King-Casey. “For more than 30 years, we’ve been helping restaurants increase sales and profits by applying our customer-centric menu optimization process. Now, Personica’s analytical skills and algorithms enable us to develop and test different product and pricing strategies to determine which are best for improving business performance.”

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Personica, the most powerful marketing and analytics platform for restaurants, today named Mayank Patel as its new Executive Vice President of Strategy and Partnerships. Patel will be shaping the future of personalization at Personica, as the company works to set the benchmark for building customer relationships in the restaurant industry.

“Mayank is an industry leader in CRM, Loyalty, and Personalization, with a deep understanding of restaurant customer engagement,” said Andrew Feigenson, Personica CEO. “He brings together a practical operator perspective and a forward-looking technology optimism, and I look forward to seeing him continue to help us shape the future of personalization at Personica.”

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Personica, the most powerful marketing and analytics platform for restaurants, today launched its new brand, changed from its former brand Fishbowl. Personica is also announcing its new loyalty program, rounding out the company’s full marketing technology platform.

Twenty years ago the Fishbowl brand invented the eClub as a way for restaurants to connect with their guests. Though in many ways the Fishbowl brand and the eClub concept have been synonymous, Personica now provides its clients with a full suite of marketing tools, including omni-channel messaging, CRM, price and menu optimization, 1:1 customer segmentation, local store marketing, in-depth reports, promotions, and loyalty.

“We believe the future of customer relationships is rooted in personalization,” said Andrew Feigenson, Personica CEO. “Restaurants are taking cues from other industries that deliver highly personalized shopping and entertainment experiences both online and in-person. As our industry continues to adopt digital technology, we will harness data and our fully integrated marketing and optimization tools to help our clients create personal experiences for their guests, resulting in higher lifetime value.”

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Following on the heels of the Engage rollout, Fishbowl has doubled-down on supporting restaurant digital marketing and online strategies through a new partnership with Olo.

Sales via online ordering have risen exponentially since March, and research indicates that demand for digital is here to stay. As leaders in both the restaurant industry and digital commerce, Fishbowl and Olo help restaurants remain engaged with guests, generate more revenue and retain brand equity.

“As the digital world becomes an ever-increasing component of business success, Fishbowl is committed to helping our clients quickly optimize their online capabilities,” said Andrew Feigenson, Fishbowl CEO, “Our digital products and services, enriched by our valued partnership with Olo, keep our clients connected to guests while ramping up traffic and revenue.”

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